http://www.ojr.org/ojr/stories/070312ruel/
Not surprisingly, design matters. Well formatted pages are scanned more quickly and successfully.
A few other interesting points caught my attention such as big generic lifestyle images are completely ignored by users. A wasted use of space I see (and have occasionally recommended, ouch) on sooooo many home page designs.
The funniest revelation to me, however, was that men and women look at photos of people quite differently.
"However, gender makes a distinct difference on what parts of the photo are stared at the longest. Take a look at the hotspot below. Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed."
I couldn't make that up if I tried.
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